The Divide Between Empiricists and the Old Guard
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The Divide Between Empiricists and the Old Guard

In the 21st century campaign world, gut instincts are increasingly out of date. Modern advocacy organizations and political campaigns can’t compete effectively unless they structure their outreach campaign to seriously utilize and leverage data analytics. Sasha Issenberg’s book The Victory Lab explains “suddenly the crucial divide within the consulting class is not between Democrats and Republicans…